Marketing Coordinator

  • Job Reference: SWR2975
  • Date Posted: 10 September 2021
  • Recruiter: GreenAcres Group
  • Location: Bromley
  • Salary: £25,000
  • Bonus/Benefits: plus benefits and commission scheme
  • Sector: Call Centre / Customer Service, Marketing and Digital Marketing
  • Job Type: Permanent

Job Description

Customer Experience & Marketing Coordinator - Our vision is to be recognised by families and partners as the leading cemetery and ceremonial service provider in the UK, changing the face of the industry in which we operate. We therefore promise to provide a personalised service in a unique and caring environment for all our families and we are looking for an exceptional Customer Experience & Marketing Coordinator join our marketing team. This is a hybrid working from home role and will be supporting all our parks. 

This is an exciting new role, directly linked to the Customer Experience & Marketing Coordinator supporting consumers through their customer journey via digital and direct nurturing. Aligned to the Sales & Marketing strategy, you will personally manage social media across all relevant platforms. From posting fresh content to responding and developing conversations.  

Alongside the initial management of digital leads, you will ensure that automated responses are received and satisfy customer needs. Nurturing the leads through to opportunity stage within our CRM system, and face to face appointment to visit their local GreenAcres Park.  

This combination of digital and relationship support is designed to establish a long-term connection with the Group.  

Having established a relationship with customers, it is important that their aftercare is handled well therefore the Customer Experience & Marketing Coordinator will also be responsible for following up with customers after their services to support them into the GreenAcres Family Programme. Other key responsibilities include: 

  • Utilising current CRM systems to track consumer interactions 

  • Ensure timely follow up on all calls, tasks and commitments to the customer as a priority appropriate to agreed key performance indicators relative to lead generation volumes 

  • Monitor sales dashboard to ensure customer communication follows established service level agreements 

  • Partner with Park teams to provide in-person handover as required 

  • Responsible for data collection and clean through nurture process 

  • Work closely with the team to develop quality, engaging content 

  • Posting and scheduling of content across agreed platforms in line with communication goals 

 About you  

This role provides an opportunity to work within a meaningful sector, with a purpose to support people through bereavement, connecting people through life and loss therefore you will have the ability to build relationships with people at all levels whilst being mindful of each individual situation.  

The Customer Experience & Marketing Coordinator will be a keen digital marketing specialist, with a passion for customer satisfaction and committed to work collaboratively across the organisation.  You will have experience using CRM systems, a friendly, positive yet professional attitude, the ability to prioritise and Strong attention to detail. You will have the ability to collaborate with others across different teams and parts of the business to drive results to deliver excellent customer experience. A Degree/HND in business, sales & marketing diploma along with 2-3 years’ experience in a similar role is advantageous.  

This role will suit somebody with a commercial attitude and digital / CRM marketing skills, who is motivated to work alone, at a desk and has flexibility to attend field-based activities.    

This is a full-time, permanent role, 37.5 hours per week. In return, we are offering a salary of £25000 per annum; other benefits will include Enhanced Pension 3% EE & 6% ER, Life Assurance, Employee Assistance Programme, Employee Healthcare Plan, Company Sick Pay, Bicycle to Work Scheme and Annual Flu Jab Voucher.  

If you feel you have the relevant skills and empathy to be part of a business whose purpose is to change the face of the industry in the UK, come and work with us. Please apply by forwarding an up-to-date CV and covering letter as one document, including your email address and telephone number. We look forward to hearing from you.  

Please check your email inbox and spam / junk mail folder for any email correspondence for this role.  

No Recruitment Agencies please  

This vacancy is being advertised and handled by Spider, an Online Job Advertiser, and Specialist Recruiter. We provide an online recruitment advertising and employee selection service in Suffolk, Norfolk, Essex, Cambridgeshire and beyond.  

Additional keywords:  customer experience, communication, marketing, KPIs, social media, digital, CRM, data   

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